Berita Terbaru Indonesia

When Google first came out with its Panda algorithm, Amit Singhal (Google’s chief engineer, who designed it) provided a list of potential factors that Google looks at to determine the trustworthiness of any website. This was more than two years ago, but many of the sites I review today still show signs of “untrustworthiness” in Google’s eyes. To top it off, Google has clamped down even harder on its Panda and Penguin algorithms during the past two years.

This means that it’s more important than ever to review your websites for the first 17 SEO killer attributes that I’ve previously written about, but also to look at that last one, No. 18 (trustworthiness), which we don’t hear so much about.

While just about anything you do with your site that makes it seem spammy (such as keyword stuffing, for example) would also make it seem less trustworthy, Google now looks beyond just the obvious. Because many of them are somewhat redundant, I’ve distilled Mr. Singhal’s trust questions down to four main factors:

Below is more information on each these factors as well as the questions Google wants you to ask yourself about your site, how your site might be sending a negative signal with respect to each factor, how you can fix your site, and some key information you can learn from each of them.

Google Trust Factor No. 1: Expertness

What Google asks: Is this content written by an expert or enthusiast who knows the topic well, or is it shallower in nature? Similarly, is the site a recognized authority on its topic? In addition, does it contain insightful analysis or interesting information that is beyond obvious?

How your site might be sending a negative signal: You’d be surprised how many websites I see with blogs that have no byline attached to their posts. They’re usually posted by some default “admin” or maybe a first name only, with no bio at the beginning or end of the article, or any sort of link to a bio page.

The fix: Whether or not you write your own blog posts, you need to associate a name with them. If you’re a small company, you’ll often want to use the CEO, owner, or president’s name. It’s also fine to have multiple authors if you’re a larger company. But you will need to establish the credibility of each of them. Of course, beyond just having a byline and bio, you should also mark up your code with the rel=”author” markup.

Key takeaway: Anyone can write or say anything on the Internet, but that doesn’t make it true. By having a name, face, and bio associated with your content, you’re standing by it and its factualness (and vice versa). Therefore, it makes sense for Google to use this as part of their algorithm.

Google Trust Factor No. 2: Comprehensiveness

What Google asks: Is this the sort of page you’d want to bookmark, share with a friend, or recommend? Does the content provide complete or comprehensive description of the topic? Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?

How your site might be sending a negative signal: It’s not surprising that most of the blogs I saw that weren’t associating any name with their posts were also not very comprehensive. In fact, they often didn’t appear to be written for real people at all. They seemed to exist only because someone (probably some “SEO”) told the site owner they needed a blog for SEO purposes. And of course most of the posts were useless drivel only there to link to other parts of the website via keyworded anchor text. Which of course misses the whole point of having a blog in the first place.

The fix: Remember why blogs exist. The idea of a blog (and content marketing in general) is to add value to your site. It enables you to go above and beyond talking about the products or services you offer. In short, it’s a way to demonstrate your (or your company’s) expertise. Write about what you know and know well.

Key takeaway: Forget about SEO when you’re trying to decide what to put in your blog and instead think about hot topics in your industry — not so you can rank for those keywords, but so you can provide your own unique perspective. This in turn will be exactly the sort of content Google is looking for — that is, content that people bookmark and share.

Google Trust Factor No. 3: Redundancy for the Sake of Keywords

What Google asks: Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?

How your site might be sending a negative signal: This is such an old-school SEO technique that apparently worked for so long that some website owners are loath to give it up. I mean, why have one page on any given topic and be relevant for one or two keyword phrases when you can have 10 or more and corner the market on all the relevant phrases? At least that’s how the thinking went. And to a certain extent it did work well in Google before Panda. But when you’ve lost a huge percentage of your organic traffic, you can’t keep clinging to the spammy practices of yore.

The fix: Find all the pages of your website hat focus on the same or very similar topics and combine them into just one. (If they’re different enough you may be able to keep a few, but be completely honest with yourself here!) It’s especially necessary to remove those pages that are basically just “madlib spam.” After you’ve got them combined, be sure to 301-redirect all the old URLs to the one new and improved page’s URL.

Key takeaway: The good news is that the newer Google algorithms understand synonyms and the overall meaning of words and phrases.

This means it is no longer necessary to have all the keywords you’d like to be found for on the page itself. Sure, you want to use lots of variations within the page content, but don’t worry if you miss some. If you have a great site that others like to recommend to their audiences, your pages will show up in the search results when relevant.

Google Trust Factor No. 4: Lack of Proofreading

What Google asks: Does this article have spelling, grammar, stylistic, or factual errors? How much quality control is done on content? Was the article edited well, or does it appear sloppy or hastily produced?

How your site might be sending a negative signal: This trust factor goes beyond merely having typos on your website. While it should be an obvious bad signal, you’d be surprised how many sites I’ve reviewed have content that doesn’t even make sense! It’s as if the people writing the content were only concerned with using keywords, rather than making sense. (What a shocker!) I’ve also seen content that has been pasted onto sites from elsewhere that didn’t even have proper formatting such as paragraph spacing, or had weird characters that show up in the process.

The fix: Pay attention, for goodness’ sake! Don’t use automated programs to pull content from elsewhere unless you’re prepared to carefully review it and fix all errors. Write for your target audience, not the search engines. (Where have you heard that before?) And treat your website like a precious child. Love it, nurture it, pay attention to it, and take care of it in all aspects.

Key takeaway: If even you can’t read your content to make sure that it looks okay and makes some semblance of sense, why would anyone else? And consequently, why would Google want to showcase it?

While Google certainly looks at other trust factors, these four are the main troublemakers for most of the websites I’ve reviewed. (Along with the usual technical issues and spammy link building techniques, of course.) What others have you seen with your own sites or those of your clients? Let me know in the comments!

The latest search engine updates have recently made it very clear that the less images you have on your website, the more Google will ignore you. Seems pretty harsh, doesn’t it? Before you let yourself get overly discouraged, or take your feelings to the other extreme, and start overloading your web pages with irrelevant images, it is best you take a hard look at what steps will positively affect your SEO, and what steps will hurt your SEO. Google’s latest bottom line has made it pretty clear that unless your website has at least one high-quality, relevant image on each page, your SEO will bleed out, and fast.

To all of you website owners who have an easier time putting pen to paper than finger to flash here is the scoop on why Google loves images, and why we better follow suit. Before getting into the nitty gritty, the ultimate fact is, images look good. The world is a much different place than it once was, and that daily newspaper is no longer filled with column to column black and white text. Today, images fuel our society. These small frames, which capture a distinct moment in time captivate our minds, entice our eyes, and mesmerize our senses. The majority of today’s online society relies on a delicate juxtaposition of text and images in order to truly relate to what they are seeing on the screen.

To add to society’s ever-growing list of dependencies, “sharing” is a trend that has recently taken on a new life. Sharing posts online has become so popular, that a website without a sharing tools option is considered as outdated as parachute pants. The key to allowing website users to effectively share your posts, is to attach each post with a relevant image. Ultimately, by leaving a well-written post imageless, you are doing yourself a huge injustice. All of the time, and effort you spent researching, writing, and editing will go to waste if no one can successfully share your post with others. Moreover, that same post that you worked so hard to write will be disregarded by Google Almighty if the post lacks a high-quality image to perfectly complement it.

Seeing as images have become the not-so-secret ingredient to website success, it makes sense that one of the biggest trends sweeping the internet today is “free images”. This most recent popular trend earned its fame from its most direct counterpart; the copyrighted image. It has simply become too risky for website owners to fill their pages with copyright-protected images, so the internet world now follows one very cut-and-dry rule, “take your own pictures, or spend your time scouring the internet for free ones”. Unfortunately for those who do not know their way with a Nikon, option “B” is easier said than done. Coming by suitable copyright-free images on the internet is now harder than ever. Nonetheless, the demand for these images continues to grow. On the flip side, website owners with a knack for photography have certainly cracked-down on anyone hoping to hitch a free ride. So when Google closed the door, and made it nearly impossible for anyone to steal, and republish copyrighted images, new services, and developments came along and opened up a window.

Remember all those times your mother used to remind you that nothing good in life comes free? With copyright-free images being so high in demand, it was only a matter of time before new companies started popping up left, and right to fill the void. Website owners jumped at the idea of signing-up, and gaining access to a free library filled with images that they could use anytime, and anywhere. The sad truth is, the majority of these image stock websites that publicize offering “Free Images”, are really offering fake dreams. More often than not, after having signed-up, a website owner will get smacked with subscription fees, and image costs. Some website owners will ultimately pay the 99 cent fee on each image, but for the handful of website owners who are hoping to capitalize off their website before they sink more pennies into it, the 99 cent fee becomes the deal-breaker.

The next step the free-image-seeking desperado often takes, is to fill his web pages with any images he can find, but hold your horses there too, cowboy. Google is too smart for that. Nowadays, filling that well-written tech post with a picture of your furry cat, Pebbles, is not good enough. Google is getting smarter by the megabyte, and is now able to recognize the images you are using to fill your pages. The images you place side-by-side with your posts must correlate in order for your pages to get the recognition they deserve.

The good news is, there are a select number of service-providers who can be considered “the good guys” in the search to finding free images. Among them, is Foter.com. This free stock photos website offers completely free images, and is also available as a WordPress plugin. As to be expected, however, with the good comes the not-so-good. Foter.com has a limited library of photos, some of which are not the best quality. Website owners considering Foter.com’s database of photos should also keep in mind that any image they decide to use for their website requires attribution information in order to publish it on their website.

PhotoDropper is another website that teeters on the fence between good and bad. PhotoDropper is also offered as a WordPress plugin, and has an extensive library of photos. Before you set your sights on that highly-relevant image, however, be sure to read the fine print. PhotoDropper has a pretty vast library of photos. The catch is that most of the good ones are only available under their “premium package”. You are sure to find some useful images from their collection of free photos, but ultimately going to the candy store only to find out that you are allowed to fill up on gummy worms alone, will leave you headed out of the store with nothing more than a toothache.

Stock.EXCHNG, and Stock Vault have also managed to firmly place themselves in the race to becoming key players in providing free images. Sadly, like with their adversaries Foter.com, and PhotoDropper, these free-image providing services are also not without their fair share of downfalls. Stock.EXCHNG requires that each image be accompanied by attribution information, and the service is not available as a WordPress plugin. On the flip side, however, Stock.EXCHNG does offer a large selection of high-quality images, and you are welcome to use any of the images on your website, if you have the patience to scroll through their database, whose search options do not allow you to narrow down your selection very easily. Stock Vault also prides itself on its library of high-quality images, and this service is available for all of you WordPressers. There is a catch here though, and it is one that may force many interested parties to continue their search for the next best thing. Stock Vault is available for non-commercial use only, so if your game plan is to start selling homemade soap online, don’t bother spending your time looking up images of bubble baths on Stock Vault.

So what does this all boil down to? You have great ideas, your content is well-written, and witty, but without images everything is going adrift. Thankfully for the many stuck in an SEO rut, there are two new kids on the block who might just be the light at the end of the tunnel. Zemanta andimonomy are two relatively new services that have been sweeping the web one site at a time. Both Zemanta, and imonomy are the first to provide an automated service that allows you to instantly add copyright-free images to your pages. The two services have the ability to scan the written text from your web pages, and instantly find suitable related images. Before you jump the gun, and click over to the catchiest sounding service, here is a little breakdown on the can do’s and can’t do’s of each of these automated, free image-providing services.

Zemanta scans the written text from a website as it is being posted, and offers website owners a choice from a smaller selection of images, which Zemanta’s automated system pulls from a database. The automated system, for the most part, offers highly-relevant images, and a selection big enough to please most website owners. There are a few downfalls that must be kept in mind before zoning-in on Zemanta’s library of copyright-free images. Zemanta does not work retroactively. This means that when you begin using Zemanta all later posts will have access to Zemanta’s automated image service. However, if you are the owner of a mature website, your older posts, and your archives will not be pampered with the same image-makeover like with your newer posts.

On the topic of image-makeovers, it is important to keep in mind that Zemanta requires attribution information for each image.

Moreover, these attributions sometimes reach up to three to four lines in length. Other than providing free images, Zemanta’s secondary function is to insert external links related to your posts. The hyperlinks, depending on the placement, and quantity, will either work to hurt or help your SEO. Ultimately, the links lead to other websites, so with Zemanta’s free-images comes the risk that users may find themselves redirected.

Zemanta’s matchup, imonomy, offers similar services with a twist. Unlike Zemanta, imonomy’s technology automatically scans the content from the entire website, and instantly matches the most suitable image to each post. imonomy works retroactively, and is able to revamp web pages with a few simple clicks. Furthermore, because imonomy is capable of scanning the entirety of a website, it offers a secondary service that allows users to get reconnected with other related posts from the same website. imonomy’s copyright-free images, which require no attribution credits become interactive components to the website, and stimulate SEO by providing intelligent internal links. Free images come with a catch no matter what service you are using. imonomy inserts small advertisements along with the free images. The advertisements are content-related, and the website owner walks away with the majority of profits once everything is said and done.

Having high-quality, relevant images to accompany your website posts are a must, and it seems that finding free images is the new name of the game. There are certainly a few booby traps along the way, but finding that treasure chest is not impossible. For those of you still struggling with denial, it is time to move on to that glorious stage called “acceptance”. Google has developed some really high standards when it comes to how a website should look. Call it being superficial all you like, but the new image laws are here to stay, and in order not to slip between the cracks, it is high-time you start doing some homework on how you are going to makeover your pages.

Cloud computing has many definitions and can be confusion. The following is a list of some of the definitions and will help to clarify its meaning.

1. Cloud computing refers to the providing of computing resources on-demand through a network. This ability can be compared to the supply of a utility. Utility services are available to the users in a simple way without the users needing to know the details of how the services are provided.

2. Another simple explanation for cloud computing is “internet centric software”.

3. It is a broad array of web-based computing services that allow users to obtain a wide range of computing functions on a “pay-as-you-go” basis that previously required tremendous hardware/software investments and an I.T. department to manage.

4. Cloud computing is the accessing of resources and services needed to perform computing functions that require dynamically changing needs.

5. Cloud computing means: outsourced, pay-as-you-go, on-demand, somewhere in the Internet.

As you can see there are as many definitions of cloud computing as there are I.T. experts.

The concept of cloud computing dates back to the 1960′s with John McCarthy, a full professor at Stanford Artificial Intelligence Lab. He was the first to suggest that computing time-sharing technology might lead to a future in which computing power and even specific application could be sold like a utility business model. This notion faded in the 1970′s because the hardware, software and communications were not ready for his concept. Now, his computing model has re-surfaced in the form of “cloud computing”.

Some Fortune 500 companies, such as Google and IBM, have invested in researching cloud computing technology. Although they have not completely switched to these technologies they recognize there is growing movement towards it. Microsoft has also thrown its hat in the ring and is currently working towards cloud computing technologies.

Amazon was one of the first major companies to employ cloud computing, creating dense technological networks that enabled users to access various materials and allowed the company to vary the access by demand.

Cloud computing technology was developed as a means to increase ease of use and user-friendliness while providing great benefit to the companies using it. Many different types of companies can benefit from cloud computing technology. These early adapters are the large companies that exist online and require large amounts of on demand computation power, various vendor software applications, complex search techniques and large data storage.

Cloud can also be highly beneficial to companies that run many different types of services or have many functions because it can both optimize performance and create better organization of these tasks and utilities.

Cloud computing creates a network among many different types of Internet connections and shares those connections to create an organized system of applications and services.

It also uses a combination of hardware and software to satisfy a variety of client needs with the resources and costs shared among them.

Cloud computing technology can satisfy a variety of clients from large corporations to small companies. There are benefits of cloud computing for both types of companies and their users such as:

1. computing resources available on-demand through a network
2. scalable computing power
3. pay-as-you-go
4. no need to purchase the latest software and hardware
5. increased ease of upkeep and everyday operation management
6. increased ease of access to the companies data and sophisticated retrieval techniques.
7. ease of use and user friendliness
8. greatly reduced cost as high as 30%

There are savings to be had by a company willing to move their information system to the “cloud”. It’s worth taking a look at especially during these times where it’s vital to save on costs.

Cloud computing is one of the newest phenomenons in the online business world that is taking companies to new levels of efficiency.

Many small- and medium-sized online businesses are choosing to improve their efficiency by making use of the greater computing power cloud computing can give them. This power is usually provided by a third party.

Since small businesses can now delegate their mail storage, customer care, data storage, software delivery etc. to the cloud, they can compete with larger businesses without being forced to foot a large technology bill.

Here is a look at how you can use cloud computing both to improve your efficiency and increase the opportunities available to your small online business.

1. You will have fewer operational issues
The third party that provides you with your cloud computing services will use standardized processes. Standardization helps ensure there are fewer errors and issues with your processes. This will give your business certain continuity. As a result, you will spend less time trying to fix operational failures and spending more time on the important things such as drawing more customers and connecting with them.

With cloud computing, you will be able to use the same service or integration of several services each time and in similar projects. You will, therefore, see the same result each time. This predictability will help you to have services based on predetermined design patterns.

2. You can open up new business modelsWith powerful computing within your reach, you can now have access to various projects and business models that had not been possible in the past. You can start new innovations and open up new streams of revenue. There are many companies that are using cloud services dedicated to build completely new propositions and business models and offering new services. Small businesses are doing this the most. Other examples include Spotify, a digital music portal that brings mood-specific music to all devices ranging from tablets, mobile phones, computers and home entertainment systems.

3. You can achieve business agilityWith having a reliable third party offering you remote assistance with several processes, you can get the computing resources you need exactly when you need them. This means that you will be able to deliver results in a more timely way. You will also be able to provide cheaper services because efficient business will bring your own overall costs down by reducing the time to send your product to the client.
As a result, you will be able to offer your services at competitive rates and attract the loyalty of your customers. It can be possible for cloud computing to bring down a project such as a data analytics project to three weeks from a projected time period of four months.

4. You can make better use of resources
When you find your brand launching and completing projects that are more efficient, and that your employees are spending less time on struggling to fix operational issues, you know you are making the most of your resources. You and your employees now have valuable free time to devote to other activities that can add value to your business and help it grow.

Of course it’s not easy to quantify such value, and it differs from business to business. However your employees are assets as well and, therefore, if they are able to engage in activities that improve them, this is valuable for the business.

With cloud computing, you will also find yourself benefiting from what is known as the ‘economies of scale.’ Your cloud computing service provider will be able to make better use of physical resources and bring down consumption of energy when compared to standard traditional ways.

It’s important to note that cloud computing third-party services are usually provided without a contract. What is great about this short-term operational expense mode is that you are not making any long-term commitments in this case. You don’t have any upfront expenses, which is great for small businesses with limited funds. You can start your projects much faster than if there was an upfront expense required and can also end the projects quicker with no loss through investments in cloud computing.

Take the lead today and see what cloud computing can do for your business. You will be surprised at the true power of what is known as the cloud.

In order to understand HTML 5, you must know a little bit about HTML. HTML stands for HyperText Markup Language, which is the standard code format used to create web pages. These codes, also known as tags, are enclosed by the lesser than (<) and greater than (>) brackets. The opening bracket is followed by an element, which is a browser command, and ends with the closing bracket.

This is the code that resides behind the scenes of most web pages you view online. It is the code that keeps all of the wording in order, the images in certain places, and it allows the web designer to add structure to any Web design by creating code specifically designed for that site.

Hypertext Markup Language

Over 20 years ago the World Wide Web was nothing more than a conglomerate of web pages that were originally designed to handle textual wordage with a little structure. When something proved to be interesting, individuals would need a way to navigate from one site to another. This is where hypertext markup language became interesting. Code was created which allowed individuals to click on certain links that would take them to a different location of their choice. As the Internet began to grow, images, and video needed to be incorporated in these web pages, which meant that the original HTML code had to be revised.

Understanding More about HTML code

There have been 4 such revisions since its inception in 1990, with HTML 4 standardizing the process as of 1997. However, because of the demand for an enormous amount of rich media in the form of interactive elements, animation, video, and a mass number of images, a new revision had to be put in the works. Now it’s important to understand that because there has been no revision to the hypertext markup language since HTML 4, many companies have had to devise their own code in order to embed videos or other forms of playback. These codes come in the form of plug-ins developed by companies, such as RealPlayer, Windows Media Player, QuickTime, and Adobe Flash.

HTML 5 and What It Is

This is where HTML 5 has finally come on board. From within the code itself, this new revision keeps its promise in providing the capabilities of embedding video and a variety of other aspects of rich media. This particular HTML code provides webmasters and designers the capabilities of embedding in-browser storage, editable content, drag-and-drop features, vector graphics, and a variety of other elements as well. All of these processes will be able to be written in code without the use of third-party plug-ins. Quite frankly, developers and designers have been waiting for the day that a code will be created that will allow them to accomplish these simple processes, and it’s finally here.

Although these are only a few capabilities that HTML 5 will provide, this is an enormous leap from HTML 4 code that was standardized over 10 years ago. So, while everyone has anticipated all the goodies that have come with this new hypertext markup language, designers and developers will now get to learn more and more about the additional features that will make their lives a whole lot easier with HTML 5.

On-page optimization for your websites is often overlooked and is also the easiest way to rank for keywords in search engines completely free. These are the top ten factors that you should be considering when writing content and constructing an optimized layout for all of your websites. Do not feel the need to check off all of these factors but be sure that you take them into consideration. Don’t sacrifice readability and appearance for the sake of optimization because it will affect the visitor’s experience and that is what really matters in the end. Proper on-page SEO will get you ranking for very low competition keywords without the aid of any off-page work.

1. Meta Content

Title & Description – Provide intriguing descriptions of your content! This will not only help your rankings in search engines but will additionally help increase click through from the search engine results pages.

2. Optimized URLs

Don’t use URLS that look like this: website.com?p=123 (as an example). We are looking for URLs that look like this:

website.com/product-name
website.com/category-name/product-name

This is easier for your visitors to read and will help search engines identify what your content is really about.

3. No Duplicate Content

Try and customize whatever framework you are using as much as possible whether it is WordPress, Joomla or any of the other many standard frameworks. You can usually get away with merely customizing the theme that you are using in conjunction with the framework. It is a lot of work to create unique content, but it is absolutely worth it in the long term. Duplicate content is quickly figured out and penalized leading to short-term results that won’t endure the test of time. Duplicate content “can” rank, but it is not a good strategy because it doesn’t tend to last long. This is speculation based on a number of case studies that I have performed and observed.

4. Content on Pages

Add lots of content – as much as possible wherever you can. Google and search engines love long content and it gives them more to work with. You can think of it this way: the more content you have on your page, the more keywords Google (and others) can associate your content with. Simply put you will show up for more long-tail searches.

Unique content – don’t copy and paste from other sources of the product if your reselling (i.e. Amazon). It’s easy to do but will not give you good results. I already mentioned this but I cannot emphasize it enough.

5. Use Rich Snippets

Learn more about implementing them in wherever you can. The code aspect of these is out of the scope of this article, but there are numerous guides online that you can look at. If you still haven’t found a theme, try and find one that supports these by default. Google is weighing these factors more all of the time.

Rich snippets include (but are not limited to):

6. Get People to Leave Comments

If you have a comment section on your posts or website be sure to get people to leave comments. This will add to the content on your page and will have you showing up for even more search terms. Provocative content really helps create conversation. You can even start it yourself by posting the first comment.

7. Try and Improve Website Performance

Use plugins that help with caching to help reduce load on your server and decrease wait times for visitors.

Optimize CSS by compiling all of your CSS files into one. There are usually plugins that can help with this, depending on your framework.

Compress images as much as possible. Don’t sacrifice quality too much but be aware that images use up a lot of bandwidth for your server and usually affect page download times the most.

Reduce the use of javascript wherever possible. If you are including unnecessary javascript libraries then remove them. Also, a javascript-heavy page can be difficult for search engines to comprehend and can create a slow experience for visitors who do not have a strong computer. I am not saying don’t use javascript, just don’t use overuse it.

It is debatable whether improving page speed actually helps rank your websites better in search engines, but it most likely does and will also result in increased conversions and visitor confidence. Nobody likes a slow website.

8. Create Sitemaps for Your Website

Sitemaps (often in XML format) help search engines crawl your website. You can submit your sitemap to Google through Webmaster Tools – sign up if you haven’t already, it takes 5 minutes. There are many plugins that will automatically generate a sitemap for you every time you update your content. For example, WordPress has a great free plugin called “Yoast SEO Plugin” that will make this process automated. Be sure to include pictures and videos in the sitemap.

9. Put Products and/or Categories on the Homepage

This helps share authority with product pages and trickles down the authority of your homepage to your other pages. This specific example only really applies to e-commerce websites, but you should be linking to your other pages from your homepage regardless of what type of website you are creating.

10. Interlink pages

Put related content on posts and pages. These include recommended products, popular content, etc. This will not only help share the “link juice” around all of your pages, but it will also help keep visitors engaged. Offering related and popular content on your website has been proven in many case studies to increase the number of page views per visitor.

Website owners today are faced with the decision of either having a separate mobile website or making their current site responsive. Responsive design simply means that the site will respond to the screen of the device used for browsing and display accordingly. There’s no doubt that responsive Web design is here to stay. If you doubt it, just ask some of the major designers. Read more about Ethan Marcotte’s 20 favourite responsive sites.

The methodology of the responsive design is still undergoing some evolution — and always will — as new devices like the iPad Mini enter the market. Instead of targeting devices, we’ll see a shift toward the site’s responsiveness so it will adapt to various devices. The bottom line is that as long as multiple devices for browsing are accessible, responsive design will always be a requirement.

There are many benefits for choosing responsive design including some SEO benefits.

Here’s a brief summary of some SEO benefits of responsive design, which we’ll expand on below:

Higher Local Rankings

If you’re targeting local keywords for business, a responsive design will increase your rankings. Keep in mind that more and more people are searching for directions to local businesses while on the go — using their mobile devices. Yelp reported quite a few months ago that about 40 percent of searches came from their mobile app. BGR chimed in to say that more than 10 percent of all web searches originate from mobile devices. Mobile search results are influenced by geo-specific parameters, so your website will have to meet these local SEO pointers. In this way, Google will be able to identify your optimized site as one that’s suitable for quality placement in the search engines.

A real world example is this: A mobile user would quickly hit the back button if your page doesn’t display the right way on his mobile device. He’ll return to the results and find one that does. These actions will be picked up by the search engines as poor user experience and ultimately affect your placement in the mobile results. Please read the full Recommendations for building smartphone-optimized websites by the Google Webmaster Team

Your Onsite SEO Efforts Are Still Applicable

SEO is costly and time consuming, so why would you want to repeat the experience for a mobile site? When you choose responsive design over a separate mobile site, all your onsite SEO efforts and social sharing will also apply to the mobile version of your site.

Most of your onsite SEO will be maintained for the mobile site, including your anchor text, internal link structure, title tags, meta descriptions, keywords, content and search engine friendly URLs. Making your site responsive now, when the topic is hot but largely unused, will get you noticed. Here are a few great examples:

Avoid Duplicate Content

Responsive design removes the challenge of duplicate content. Webmasters who create mobile versions of their websites usually just replicate the content from the main website on the mobile version. This immediately removes the credibility of the mobile site from the search engines’ perspective. That means it will be difficult for the mobile site to rank. You can counteract the effects of this by using Switchboard tags to make the link between your mobile and desktop pages, but what if Google doesn’t make the connection? Bing and Yahoo have not fully implemented tagging, so you can ruin your site’s reputation with these search engines as well. Responsive design also removes the challenge of updating two or more websites.

Keep Your Links

Link building is even more time consuming and costly today than it was months ago. If you’ve invested a lot of time and resources in building backlinks to your site, you’re better off using those links for the benefit of your mobile site as well. People who build stand-alone mobile versions of their websites have to start from scratch with SEO and link building. By using responsive design you’ll have a major advantage over companies that are not.

Another benefit is that pages from your responsive site are more likely to be shared. A mobile user is less likely to share the mobile version of a page if he believes his followers will have difficulty viewing the page on a mobile device. Shared mobile links usually open up to fit the browser but contain none of the graphics associated with the original site.

Google Loves Responsive Design

Google is still dominant in search, although search engines like Bing are gaining some of their market share. Until Google’s dominance ends, we pretty much have to listen to what Google has to say and Google has confirmed that responsive web design is the way to go:

“Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”

Read Google’s recommended configuration for details.

Google’s algorithm now places a lot of weight on user experience. This includes social sharing, the average time spent on a site and the bounce rate. Google will reward your site with a higher placement in the SERPs if you improve your users’ experience. For more information on this subject, read the SEO of Responsive Web Design.

The bottom line here is to take Google at their word, and optimize your site so that it is mobile friendly. It will help improve your rankings and your mobile browsers will thank you for it.

Facebook is a platform that seems easy enough as you first dive in, but like any social network, it has a multitude of nuances that make or break a business’s overall reach. Understanding the steps to create a compelling professional presence on Facebook can make the difference between a mediocre social experience and one that drives the majority of your acquisition marketing efforts.

Below we outline all the critical Facebook page information, from setting up a wow-worthy page to adding intriguing and relevant applications. If you’ve put off creating or expanding your Facebook page due to confusion or frustration, let’s demystify the process and light-up your social prowess.

How to Set-Up the Perfect Facebook Page

First of all, a definition is in order, as there is still plenty of confusion between Facebook pages and profiles. A profile belongs to an individual, whereas a Facebook page is created by a company, brand, or public figure. To create a page, you must first have a legitimate profile to tie it to. If you don’t yet have a profile, that’s your first step. It is not necessary for the profile to be comprehensive and fancy, but it should say enough about you that curious customers will feel satisfied and secure.

By the way, if you attempt to create a profile for your business, it may be deleted by Facebook at any time. It’s clearly not worth the risk, and since pages are free as well, there’s no valid reason to not follow the rules.

Your Facebook page will do more than just advertise your business, it will also shed light on your demographic, and give a public face to your brand. As you create the page, truly put your best face forward, and resist the temptation to market the page until you feel it’s complete, engaging, and tells an interesting story about your business. If you fail to impress in your first iteration and get legions of unhappy visitors, you will likely never be able to win them over later on. Build a fabulous page first, then sound the alarm.

As you set up your page, you’ll first select from the six categories. Your choices are:

As you can see by the selections, you may even want to have several pages. If you have a company that also has prominent brands, create a page for your organization, and one for each brand you market. If you’re just starting out, however, stick to a single page, and as you build an audience, branch out from there. You cannot change a category once selected, so choose wisely.

It’s imperative that you fill out all the company information on your page with exact details. This isn’t just critical for your visitors and customers, but for SEO purposes as well. Especially if you’re a local business, every time you add your address online, it helps to validate your existence and good practices all the more, so don’t skip a single field in the About section.

Next, upload logos and relevant photos (as well as an eye-catching cover photo), and add a few starting posts to make your page look vibrant and alive. To change any of the information you’ve entered, just select the “edit page” option, and you’ll have free reign to modify any information, anytime.

Customization is Critical

While Facebook has never been the design free-for-all that MySpace is, businesses still have options to create custom pages. It is highly advised that you add design elements and customized tabs to your page, as it helps tremendously to make you stand out from a sea of sameness. Brands like Skittles, Coca-Cola, and Threadless do an excellent job of creating graphic-rich pages with compelling content.

Facebook also gives you the freedom to create limitless custom tabs on your page. Remember that only 4 can appear at any given time, but you can encourage your users to click through to see other options. Be very strategic about these 4 prime calls-to-action; make sure your choices are the most relevant selections for your business. These can include links to Instagram galleries, groups that you monitor, events you host or promote, videos your company is featured in, or specific information about your organization. These are just ideas; the only limitation here is your creativity.

Popular Facebook Applications

Blank pages with no personality often have the fans to match. Applications are splendid ways to give your page some much needed pizzazz.

Here are a few top options to give you an edge:

1) Extended Info – Extended Info allows you to significantly beef-up your Facebook page with loads more information about your organization. You can include relevant reviews from your industry, milestones and launches, popular products, and various categories of intriguing data and customization. Extended Info is wonderfully easy to use, and doesn’t require in-depth knowledge of HTML for proper setup.

2) Poll – Poll gives businesses the power to get valuable feedback from their visitors and customers. This app enables you to set up simple or complicated questions in a snap, and it tallies responses in real-time.

3) EasyPromos – If you run an ecommerce site, or a local business that offers special discounts and promotions, EasyPromo will be very useful. This app lets you run contests and sweepstakes, customized to your content and prizes. Promos are a fantastic way to earn customer loyalty.

4) NetworkedBlogs – For companies that blog, you absolutely want to join a blogging network like NetworkedBlogs. This app facilitates a blogging exchange, sharing your posts with their entire network. Users can subscribe to a given blog, and you can also feature relevant content from other bloggers.

Remember, it’s fruitless to pull out all the marketing stops to promote a Facebook page with little to no content. Taking the time to customize your page, as well as adding valuable applications and content, will give you the incentive to share your social presence with an audience that actually wants to engage with your offerings. Always commit to spending time on your page each week, adding fresh content and replying to customer inquiries and posts. If you start with the two principles of dynamic, valuable content and the willingness to stay connected with your customers, you’re off to a brilliant start with your company’s Facebook presence.

Suatu hari ada seorang lelaki berperawakan seram sedang jalan  - jalan dipasar, Sebut saja PAijo, terlihat tubuhnya basah oleh keringat. Matahari memang serasa di ubun- ubun, belum lagi keadaan pasar yang penuh sesak, lelaki itu pun memasuki sebuah warung dan mulai memesan

pelayan: " Mau makan apa Pak?"

Paijo : " Saya mau soto pake S.."

Pelayan : " Maaf Pak bisa diulangi pesanannya ?"

Paijo : " Saya mau soto pake S.." jawabanya mantab

Pelayan : " Maaf Pak, es nya habis.." jawab si pelayan

Paijo : " Klo es nya habis tutup aja..ngapain masih buka!" katanya dengan kesal lalu bangkit dari kursi dan meninggalkan warung tersebut

"Orang aneh, mana ada soto pake es" batin pelayan sambil geleng geleng.

Paijo yang memang sudah kelaparan, kembali memasuki sebuah warung, dan langsung berteriak

Paijo : " Mbak saya pesen soto pake S..!"

Pelayan : " Maaf Maz..disini tidak menjual menu itu.."

Dengan kesal paijo meninggalkan warung itu, kemudian ia memasuki sebuah warung makan lagi

Paijo : " Mbak saya pesan soto pake S ya.." katanya sambil menunjuk tulisan soto pada daftar menu

Sang pelayan agak bingung, sambil agak takut menjawab, " Maaf Pak, tapi disini menu itu tidak ada"

Paijo : " Kamu itu gimana to Mb? jelas2 disini tulisannya ada menu soto"

Pelayan : " Iya Pak, tapi soto pake ayam bukan pake S"

Paijo : "mmm...kmu ini gimana to mbak..dimana- mana soto itu pake S..coba lihat S-O-T-O, bacanya soto, kalo pake M namanya Moto, terus kalo disini pake Ayam, harusnya daftar menu nya diganti jadi Ayamoto gitu to mbak, mbak nya ki aneh - aneh wae..yasudah saya psen ayamoto gag pake S, dan gag pake L" kata paijo mengakhiri ceramah panjangnya

Sang pelayan tersenyum, dalam hati ia berkata "Pinter juga bapak ini" tapi kembali ia agak bingung dan ia bertanya " Gag pake L Pak?"

Pijo : " Gag pake LAMAAAAAA..."

wkwkwkkwkwkwkwk